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  • Writer's pictureLauren Leopold

How my client got her first 2 clients in 8 weeks without social media

When I first started working with my client Charlie, she was stuck at a point where others might quit.

She dreamed of starting her own business after growing disillusioned with her corporate job. In her own words, she was:

'Fed up of making someone else richer. I spend my days thinking 'There must be more to life than this'. I feel like I should be grateful for my 'easy' salary, but I just want the freedom & flexibility of being my own boss.

She knew what she wanted to do, but she was terrified of work finding out about it. How the hell could she find clients without being all over Instagram and LinkedIn?

And she was procrastinating. Every time she decided to get started, imposter syndrome stopped her in her tracks. She wondered who would buy her services when there's so many more experienced people out there. She had no idea how to package them up or what the hell to charge.

But, ultimately she decided enough was enough. She knew that if she didn't take action now, she'd be in this position forever.

So she came to me and within 8 weeks of working together, Charlie was able to:

  • Sign her first paying client in just 7 weeks and her 2nd a week later.

  • Send out her first ever invoices, making her feel like her business is actually legit.

  • Feel confident that people are actually willing to pay her for her skills

  • Bust through the mindset issues that were holding her back, so she's no longer procrastinating.

And all in just 8 weeks, without posting anything on social media.

So, how did she do it?

1. She got a coach

Investing her hard-earned money in my 121 coaching made her super-determined to make shit happen.

2. We worked on her mindset

This revealed the limiting beliefs that were holding her back (like 'I'm not an expert, so why would anyone pay me?’) & worked on changing them.

3. We set a goal & got really specific with it

By writing down that she wanted to start a business and get 4 paying clients in 12 weeks, it became an absolute non-negotiable for her.

4. We broke that goal down & reverse engineered a plan to get her there

All the overwhelm dissipated when she saw an easily-actionable road map in front of her.

5. We got clear on her values, skills & strengths

This helped her get complete clarity what type of business she wanted to create, who she wanted to help & the solution she could develop to help them.

6. We created an offer & validated it through market research.

Even though she didn't have all the answers yet, she created the bare bones of an offer & asked some potential ideal clients for their feedback.

7. She found her entrepreneurial streak.

After a couple of really positive market research calls, she offered the participants an introductory package at a price they couldn't resist. Two out of the three took her up on it and now she's not only got an income-generating side business, but she's refining her offer in real time.

8. She surrounded herself with inspirational people & resources

She read countless articles & books and listened to podcasts. She also met with other female business owners & quizzed them on how they made the leap.

9. She trusted the process

More than once, she fell into the trap of overthinking the HOW, but she pulled herself back every time by digging in, doing the work & trusting her coach (me).

And look, I know what you might be thinking:

  • "Wow, that's amazing, but that just isn't possible for me right now" or

  • "How the hell would I ever be able to sign one paying client, let alone two, when I've got no experience" or

  • "That's great, but Charlie must have some kind of magical unicorn superpowers to be able to achieve that in such a short time".

And I get that because when Charlie first came to me, she had the exact same thoughts. They're the same worries I had when I started my business too.

But Charlie doesn't have any magical superpowers that you don't.

What she IS, is 1,000,000% committed to making a change. She knows she's capable of massive success. She's a badass action taker, ready to stop at nothing to make shit happen. Shes ready to roll her sleeves up and get serious about her side business, instead of playing at it.

If that sounds like you, then believe me when I say that this kind of success is totally possible for you too. Because I know you have the ambition, drive & determination just like Charlie does.

So, if you're ready to level the fuck up like Charlie and finally get that business going so you can quit the corporate rat race, then my 121 coaching is for you.

Together we'll co-create a simple strategy to get you those paying clients without having to be all over social media.

Book in a free discovery call today to find out how I can help you build that side business and find that freedom and flexibility you're dreaming of.

Meet Lauren

Business Coach & Side Hustle Queen

Hi, I'm Lauren. I burnt out from the corporate world, hit rock bottom and used the experience to create my dream life. I now help passionate and ambitious women start and grow businesses. I'm living proof that you can - and deserve to - have it all.



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