top of page
  • Writer's pictureLauren Leopold

How ‘Brenda’ made her coaching investment back (and then some) in less than 5 months

Right, I’ve got a story that's gonna knock your socks off.

It's about my girl Brenda*, who decided to take the plunge and invest in coaching (*I’ve changed her name coz she’s currently still in her 9-5 and starting her business on the downlow).

Now, you might be thinking - "Oh Yay, ANOTHER one of those success stories." But hold your horses, because Brenda's story is a game-changer. Not only did she make back her coaching investment in less than five months, but she also handed in her notice to her corporate job.

So buckle up, coz I’m about to spill the tea on how Brenda slayed the side business game like a total boss.

When 'Brenda' first came to me she was stuck at a point where others might quit.

She’d been working in her corporate job for over 20 years, climbing the ladder into her 'dream' job. Her latest promotion was into a highly pressurised role, and although it was supposed to be everything she’d ever wanted, she felt flat. She was thinking - is this as good as it gets?

She realised her perspective had changed. She used to feel that security was her top priority whereas it was something more now. She had a burning feeling that if she didn’t give it a go to see if she could make it on her own then she would look back and regret it.

Whenever she started to think about the coaching work she could be doing with her imaginary new clients she got super excited.

But she was full of fear, waking up in cold sweats about the potential loss of financial security and having to go it alone. It was consuming her mind, trying to decide what, when, if to do it. She felt like she was going round in circles and wanted a plan so that she could think straight.

She knew that if she managed to get her business off the ground, it would be life changing. 1. She needed to do this to feel fulfilled and

2. She wanted to achieve a better quality of life through her business: greater flexibility and to feel in control of her own destiny.

She approached me to help her work through what it was going to take for her to make the leap and then develop a plan to get there. She wanted some help thinking clearly so she had something that felt a bit more structured in terms of her vision, mission, purpose - really who she wanted to be when she grows up!

So, here's what we did:

  1. Busted through the mindset gremlins and bullshit beliefs that were holding her back. This got her believing in herself and her abilities to start the business.

  2. Mapped out her vision for the business and got her really clear on her ‘Why’ behind it.

  3. Set some bold goals which got her motivated to start taking action and stop procrastinating.

  4. Nailed her niche & discovered who her ideal client was.

  5. Packaged up an irresistible offer and she validated it through market research calls, so could be confident she was creating something her ideal client really wanted.

  6. Used the insights from those calls to perfect her offer and we applied an introductory discount to it.

  7. Used my 'Outreach Onion' process to send her offer to her network (the one she previously thought didn’t exist)

And the result?

She landed her first paying client from one market research call (that’s right, before she’d even sent her offer out to her network. Oh and which paid her coaching investment back in one fell swoop). AND she’s also currently nurturing 3 warm leads.

All from market research!!

And in amongst all that we got her confident to talk to her boss about her side hustle, to hand her notice in and she’s due to go full time into her business in a few weeks time.

I’d say that’s a pretty sizzling success story, wouldn't you?

What she said…

I can’t quite believe how much my life and me, come to that, have changed since Lauren became my badass business coach. I’ve signed a paying client for a big project and have another three smoking hot leads from my market research.
I’ve also said ‘see ya’ to my 9-5 with my confidence and head held high, I am just brimming with excitement about my new business… purpose…. life.
What’s great about Lauren’s approach is that it’s completely and utterly without any bullshit, you talk about the stuff that matters most to get your head in the right place. Then, when you are ready, you start getting tactical about what the hell it is you want to actually do and how you are going to do it.
I would encourage anyone thinking of starting their own business to just go for it - what have you got to lose? If you need some help getting your shit together to make a go of it then Lauren is 100% your woman.

And look, I know what you might be thinking:

  • "Bloody hell, that's amazing, but I'll never be able to do that" or

  • "How the hell would I ever be able to sign one paying client, let alone five, when I've got no experience" or

  • "That's great, but ‘Brenda' must have some kind of fucking superwoman to be able to achieve that in such a short time".

And I get that because when they're the same worries I had when I started my business too.

But Brenda doesn't have any magical superpowers that you don't.

What she IS, is 1,000,000% committed to making a change. She knows she's capable of massive success. She's a badass action taker, ready to stop at nothing to make shit happen. Shes ready to roll her sleeves up and get serious about her side business, instead of playing at it.

If that sounds like you, then believe me when I say that this kind of success is totally possible for you too. Because I know you have the ambition, drive & determination just like Brenda does.

So, if you're ready to level the fuck up like Brenda and finally start that business so you can quit the corporate rat race, then my 121 coaching is for you. Together we'll co-create a super simple strategy to get you those paying clients without having to be all over social media.

Book in a free discovery call today to find out how I can help you build that side business and find that freedom and flexibility you're dreaming of.

Meet Lauren

Business Coach and Side Hustle Queen

Hi, I'm Lauren. I burnt out from the corporate world, hit rock bottom and used the experience to create my dream life.

Now, three years later I've quit corporate life to help start and grow over 40 female-founded businesses that are changing peoples’ lives, from coaching to marketing to interior design. Lets see if we vibe.



bottom of page