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  • Writer's pictureLauren Leopold

How I got paying clients without using social media

Updated: Oct 25, 2022

I didn’t always know how to get paying clients into my side hustle.


In the beginning, I was completely overwhelmed. I was full of imposter syndrome thinking ‘Why would anyone work with me when there’s so many other more experienced coaches out there?


I listened to all the 'experts' telling me the only way to get clients was with an Instagram strategy, but didn't want to post on social media in case work found out. I thought they’d think I was skiving & maybe even let me go.


And what's more, I didn’t have the confidence to charge people. So I worked with people for free, which was fine initially, but sooner or later these ‘clients’ stopped attaching value to the sessions. They'ed either turn up late or not show, which made me feel crap & they weren’t getting much out of them either.

But then I realised something. Over the years in my corporate job, I'd built up a network full of people who might know people who wanted to work with me. So why was I fixating on Instagram, when I could be using my network to find clients instead?!


You see, whilst it CAN eventually be a really lucrative way of getting paying clients, when you’re first starting out it just overcomplicates everything.


Unless you’re an expert, trying to learn how to sell on social media is like trying to learn a whole new language on top of starting a business. Plus the fact that trying to grow an engaged following of people who want to buy from you takes a looooooong time. It eventually took me 3 years (and I had a background in it!)


But when I finally figured out HOW to attract clients through my network and WITHOUT social media, that's when my business really started to sky rocket.


Here's how I did it:


1. Got clear on my niche

Figuring out your niche and then within that who your ideal client is is crucial. It helps make your message super clear, which makes your offer and marketing so much more effective.


2. Created an offer that solved my ideal clients' problems

Starting with the problem my ideal client was facing, I was able to create an introductory offer that solved them and would hopefully be a no-brainer for them to buy


3. Created an introductory discount

I found a pricing sweetspot that was low enough to make it a no brainer deal for people and enabled me to get experience working with as many people as possible. But it was also enough to not completely devalue my services.


4. Did Market Research with my ideal client

Instead of blindly putting my offer out and hoping for the best, I did market research with my ideal client to validate it. This gave me the confidence to promote it knowing that it was something they genuinely wanted.


5. Promoted it through my network alone

I set myself a goal of finding 50 people to send my offer to, in the hope that they would pass it on. I brainstormed all the possible people and sent it to them. My first 3 clients came from my friends posting my offer on their Slack boards at work and my 4th was through my wedding photographer!


And I know you might be thinking 'Well this sounds great Lauren, but I just don't see how that's possible for me, then let me stop you there.


I'm no different to you. I had no special skills that you don't. Just a helluva lot of drive and determination. You are just as capable as I was, so stop playing small and get your offer out there among your network.


So if you're ready to get your first paying clients now, then download '8 Steps to get your first paying clients without social media'. Your FREE 10-page workbook to help you create an irresistible introductory offer and get paying clients through your network alone.


Meet Lauren


Business Coach & Side Hustle Queen


Hi, I'm Lauren. I burnt out from the corporate world, hit rock bottom and used the experience to create my dream life. I now help passionate and ambitious women start and grow businesses. I'm living proof that you can - and deserve to - have it all.





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