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  • Writer's pictureLauren Leopold

3 reasons to package up your services into a sexy offer that clients can't resist

Updated: Dec 8, 2022

The most common fear I hear among aspiring female business owners is that they're not confident to sell their services. They THINK its because they've never worked in sales. But in reality, the answer is much simpler than that...

It's because they can't articulate the value in what they're selling.

Think about it. How can you sell anything confidently if you don't really know how it's gonna benefit your potential client? But take it from me and the mistakes I made along the way, once you package up your services into something sexily tangible, that you KNOW your ideal client needs and that you KNOW you can deliver, your confidence will sky rocket.

Why? Well, I'm glad you asked.....

Why package up your services rather than sell by the hour or session?

1. Selling by the hour devalues your expertise

  • Clients buy results, so if you offer a package that delivers specific results, you're able to charge according to the VALUE it brings. e.g. Say you’re a personal trainer who helps women get fit again after having a baby. A package called ‘Get your pre-baby body back’ is going to be much more attractive than ‘6 hours of personal training’ even if both options represent the same amount of your time.

  • If you sell your time by the hour, you might charge £60 per hour and make £360. But you could increase that to say, £500 as a package because you’re selling a result. You can charge more because you’re increasing the perception of your expertise.

2. It's easier for potential clients to understand what you're selling

  • Having all your services listed out on your website might seem like a good idea as you're showcasing everything you do. But all that does is overwhelm and confuse your potential client and overwhelmed and confused clients don't buy.

  • Packaging up your services makes it simpler for people to digest and makes it easier for you and your clients to refer to, rather than ‘I’m just calling up to enquire about this service, this service, this service and this service.

3. You can create more value and make more money in the process

  • Creating a package automatically upsells your potential client to buy more of your services, without them having to ask for them. For example, my coaching packages include unlimited text support, which my clients see as a real value add. If I sold my coaching by the hour and didn't include the text support, they might not take it, which means less value for them and less income for me.

  • You can also make more money upfront with a package, either with pay in full deals or payment plans.

So hopefully that's convinced you that packaging up your services is the way to go. To find out HOW to do it, you're gonna want to check out my Guide: 'How to package up your services and create an Introductory Offer'.

And if you want some help pulling it all together so you can start your business faster and with the added bonus of not having to be all over social media, then my 121 coaching is for you. Together we'll co-create a sexy AF offer that your ideal client can't resist and market it through your network alone, so you can get paying clients without work finding out.

So if you're ready to start building that business, so you can find that freedom and flexibility you're dreaming of, then let's talk.

Meet Lauren

Business Coach & Side Hustle Queen

Hi, I'm Lauren. I burnt out from the corporate world, hit rock bottom and used the experience to create my dream life. I now help passionate and ambitious women start and grow businesses. I'm living proof that you can - and deserve to - have it all.



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